APPLAUSE LORD OF THE RINGS
Welcome to the first EVER Lord of the Rings Toy Hub! Find every bit of history on the toys that we love!
Applause Toy Company, originally known as The Wallace Berrie Company, was founded in 1966. By 1979, the company obtained the rights to The Smurfs and released figurines for $1.50. Those toys became some of the bestselling toys of the 1980s. During that time, the company acquired the Applause division from Knickerbocker Toys. The company officially changed the name to Applause Inc. and began releasing California Raisins merchandise.
Starting in 2001 Applause made a number of mid sized and miniature figures with limited articulation, for Lord of the Rings based on Peter Jackson's Trilogies. The company produced many other non toy offerings. Their most popular being their Rings of Power replicas.
The untimely death of the company's owner Robert Solomon in 2004, and struggling finances forced the company to bankruptcy shortly after. Lord of the Rings was one of the last toy lines produced by the company.