DIAMOND SELECT LORD OF THE RINGS
Welcome to the first EVER Lord of the Rings Hub! Find every bit of history on the toys that we love!
Diamond Select Toys (or “DST”) was founded in 1999 by sister company Diamond Comic Distributors, as a manufacturer of toys and collectibles for kids and adults of all ages. With the acquisition of Art Asylum in 2007 and Gentle Giant Ltd. in 2019, their broad range of products, licenses and talent has earned them the motto “The Best of All Worlds,” and made them one of the top suppliers to the specialty comic market.
Working with 2-D and 3-D artists from around the world, DST develops items in a diverse array of product categories, including Select action figures, Minimates mini-figures, electronic vehicles, vinyl banks, resin busts and statues, kitchenware and prop replicas. Their licenses are equally diverse, acquired through partnerships with Disney, Universal, Sony, CBS, Fox, Lucasfilm, Warner Bros., Marvel Comics, Toho and more.
In early 2020, DST showcased to the world 7 new Lord of the Rings action figures. Taking on old tried and true marketing, DST brought a Build-A-Figure approach to their new lineup. Figures will be released in waves of 2, for at least 3 waves. Collectors will find one piece to a 13" Sauron BAF in each individually boxed LOTR release.
Original plans were to have released Gimli and Legolas in 2020, but those plans were held up, do to the uncertainty of 2020. New launch dates are now spring of 2021 for the first wave. Pre-orders are currently on many of the major websites.